More Modern, Youthful Mercedes E-Class Saloon Takes On BMW, Audi Peers

An intensified exterior and interior thanks to a recent re-interpretation of its striking looks sees the E-Class Saloon from Mercedes-Benz modeling a more modern, youthful look. Yet this best-selling executive car remains – from very first glance – an unmistakable, authentic Mercedes.

The new Mercedes-Benz design idiom is younger, fresher and sets powerful accents through elegant detail solutions. Translated to the E-Class Saloon, the vehicle’s powerful profile with tapered side lines, a distinctive arrow-shaped front end with twin-headlamp face and muscular rear section speak of self-assurance.

Enhancing the visual impact are such features as the standard LED daytime driving lamps, LED tail lights and a chrome-finish 2-louvre radiator grille.

The E-Class Saloon competes with other large executive saloons like the BMW 5 Series and Audi A6. The 5 Series saw a facelift in 2013 but changes were minimal, with tweaks made to the front and rear lights and the interior improved. The A6 may have unassuming looks but it still boasts an elegant and appealing design among its peers.

The A6 was always a bit behind its biggest rival the 5 Series. That is until the appearance of the latest A6 model, which is a great all-rounder thanks to the introduction of a new Ultra spec which boosts performance and efficiency.

The E-Class Saloon’s cabin features choice materials and fine workmanship, with the high quality woods and upholstery variants of the ELEGANCE and AVANTGARDE design and equipment lines highlighting the individual style of the interior. A host of standard and optional comfort features – such as active multi contour seats, THERMATIC and THERMOTRONIC automatic climate control, climatised front seats and panoramic sliding sunroof – aim for the saloon’s occupants to want for nothing more.

The cabin of the BMW 5 Series is slick, impeccably built and makes good use of high quality materials, while the Audi A6 also counts among its features a quality interior.

Mercedes-Benz is known for its innovative, leading safety technologies and the E-Class Saloon comes with a range of standard and optional assistance and safety features. This includes Active Parking Assist, anti-lock braking system (ABS), acceleration skid control (ASR), ATTENTION ASSIST, ADAPTIVE BRAKE system, a reversing camera, 360 degree camera, NECK-PRO head restraints for front seats, driver kneebag and airbags, pelvisbags, sidebags and windowbags for front occupants.

E-Class Saloon models available in the Hong Kong market are the E 200, E 250, E 300, E 400, E 63 AMG and E 63 AMG S Model. The line-up boasts an extended range of engine variants, with Mercedes new-generation 4-cylinder direct petrol injection engines powering the E 200 and E 250. The E 300 and E 400 run on a V6 engine and the E 63 AMG and E 63 AMG S Model on an AMG V8 biturbo engine.

When it comes to the road, the E-Class Saloon might not be as sharp or engaging as the 5 Series but it still feels poised and inspires confidence. The steering is direct and naturally weighted, body control is good and grip is decent, while good driving visibility adds to the E-Class appeal.

With extensive use of aluminium, the Audi A6 feels agile on the move and is a precise, good drive. It’s the BMW 5 Series that sets the standard for driving fun in the executive car class, with its poised, rear-wheel drive handling, great refinement and strong pace.

Womens Self Defense Classes On A Funds

If you walk into a furnishings store these days, you will find a head-boggling variety of furniture. There is household furniture to match every single design and taste, in numerous shades, made and designs. You will locate intricately carved and elaborately embellished furnishings that can appear abundant and ostentatious even though you will discover simplicity and thoroughly clean traces in some. Then you will uncover enjoyable furnishings for childrens area and informal spaces. You will locate rattan, cane, cork and bamboo furnishings alongside with the traditional wooden, metal and glass a single.

Looking smart at function will make you feel a lot more assured as nicely as aiding you look more expert. Pay out focus to clothes stains, ripped tights and scuffs and marks on sneakers, but also maintain your hair in trim and your nails clean and manicured.

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And do you know what has took place? That was 7 a long time back and I Enjoy my polarized fishing eyeglasses. They are incredible and have performed so properly, that when I last but not least do need to have a new pair, I’m most likely going to get the $150 greenback version. I realized that if you amortize the expense of my $100 oval glasses, they only value me about $15 a yr. That’s significantly less than I was paying for the low-cost glasses! This complete experience produced me understand that you get what you shell out for with polarized fishing eyeglasses. The bottom line is that all polarized fishing glasses are not designed equal!

Metal eyeglasses frames generally polarized glasses come in gold or sterling silver coloration or a mixture of both. Some alloy frames are coloured with thick enamel dye. If you like 1 of individuals, make confident that it has some kind of manufacturer’s guarantee since the finish may well occur off on its personal after some time. Although conversing about warranties, it is much better that you examine the warrantee for every single frame, because inferior good quality metal eyeglass frames tend to lose their luster inside of months of use.

Proceed by slicing up the obvious, unscented glycerin cleaning soap into one particular Designer inch cubes. Spot the cubes into the glass measuring cup and heat on higher until the glycerin is fully melted.

Heidi’s 2011 bridal collection contains every thing from lace to tulle, buttons to beads, and crystals to feathers. This selection is the reverse of basic. With robes for all human body sorts, it will be not possible for you to wander out of the boutique vacant handed.

Today, a lot of designer glasses furnishings is accessible on-line as properly. There are numerous well-proven and reputable stores that sell their furnishings on-line. This is due to the fact a huge quantity of individuals desire on the internet searching to truly strolling into a brick and mortar retailer. At initial, on the web searching could seem a little scary and chilly. There are men and women who come to feel that they desire to really look and +feel+ the furniture just before they get it. Although it is a reality that you can’t genuinely sit on a chair or at a table prior to purchasing it online, shopping on the web has distinct rewards. Try it someday and you may actually get to like it.

The Most Reliable Auto Paint Shops Las Vegas

The Services

The Auto Paint Shops Las Vegas is hugely famous and popular across the city for the top class car and auto painting services in the city. These valuable services are provided for the old, damages cars. The services are essential when a car is damaged due to severe road accident. The services are also provided on emergency basis. The surface of the auto bodies are painted within the minimum time period. The cars look like new ones after the paint and the maintenance services dome by the service provider company in the city of Las Vegas.

Services Offered

The following services are offered by the Auto Body Paint Las Vegas:

  • Paint collision
  • Good support
  • Auto body paint
  • Car parking
  • Repair services
  • Maintenance services

Other then the services mentioned above, auto body parts replacement, dent repair, fender bender, etc. services are also provided by the company. Motorcycles, bikes and luxury cars are also painted and repaired by the organization. A lot of diagnosis and testing of the different auto parts like engines, brakes, motors, tanks, etc. are done by the skilled mechanics of the organization in the Las Vegas city.

Regarding the Auto Spray Paint

It is one of the most advanced types of spray painting services for the automobiles. The highest technology and tools are used for this very special type of auto painting service. The highest quality auto paints from the top brands in the industry are used for these purposes. Thus, these paints are highly durable on the surfaces of the automobile bodies. These are resistant to air, water, dust, pollution atmospheric vapor, moisture, etc. These are the reasons for the long last of the paints over the cars and other type of automobiles.

Romas Auto Collision is well-known Auto and Car Body Painting Service Center in Las Vegas the Nevada state of the USA.

The Availability and Popularity

The Auto Body Painting in Las Vegas is hugely popular across the city as well as the whole of the Nevada state of the USA. The services can be availed online via the official web site of the organization over the internet. The company staff can be called anytime from anywhere in the Las Vegas city at the times of emergency car repair, painting and fixing services. They can be called on the toll-free helpline telephone number to come immediately at the spot of the accident. They will fix the problems within a very short while.

Digital Marketing Strategy Techniques

Digital mаrkеting strategy and planning

Mоѕt wеll-rоundеd intеgrаtеd mаrkеting ѕtrаtеgiеѕ ѕhоuld include еvеrуthing from SEO mаrkеting аnd social marketing to blog mаrkеting and some fоrm of fасе-tо-fасе mаrkеting. A successful marketing ѕtrаtеgу bеginѕ with the right mаrkеting idеаѕ, effective mаrkеting tооlѕ, аnd thе реrѕiѕtеnсе аnd сrеаtivitу to fоllоw thrоugh with a mаrkеting рlаn until it уiеldѕ rеѕultѕ. The wоrld of digital mаrkеting mediums and аѕѕосiаtеd саmраignѕ hаvе nоw bесоmе a рivоtаl part of successful mаrkеting ѕtrаtеgiеѕ. The MSc Digitаl Marketing iѕ dеѕignеd to produce graduates with аdvаnсеd knоwlеdgе in digitаl mаrkеting ѕtrаtеgу аnd рlаnning, enabling thеm tо аррlу their еxреrtiѕе in thе соntеmроrаrу digital еnvirоnmеnt. Emаil mаrkеting trаining iѕ еѕѕеntiаl fоr dirесt mаrkеting рrоfеѕѕiоnаlѕ in аn аgеnсу or corporate mаrkеting dераrtmеnt, аѕ well аѕ small-business owners аnd Intеrnеt еntrерrеnеurѕ. Digitаl mаrkеting соurѕеѕ thrоugh diѕtаnсе lеаrning аrе designed tо tаkе you thrоugh all аѕресtѕ of digitаl mаrkеting trаining tо аnd develop соmреtеnсу асrоѕѕ сhаnnеlѕ.

Content mаrkеting and ѕосiаl media mаrkеting

Entеrрriѕе social media mеаnѕ ѕосiаl mеdiа tailored fоr thе needs оf a larger corporation, where multiple teams mау work tо соvеr the еntirе social media ѕресtrum. Thе success оf ѕосiаl mеdiа nеtwоrk and ѕосiаl mеdiа mаrkеting growth is, in part, bаѕеd on thе destination рiсturе and whаt is done with thе trаffiс that viѕitѕ. Content mаrkеting аnd ѕосiаl media marketing hаѕ bесоmе a powerful tооl fоr business and thе fivе points уоu mеntiоn are excellent, especially thе роwеr of dуnаmiс storytelling. Onеfоrtу rесеntlу surveyed 150 ѕосiаl media рrоfеѕѕiоnаlѕ tо lеаrn about whаt thеir mаin соnсеrnѕ wеrе when it came tо ѕосiаl media monitoring. Thе аrrivаl оf ѕосiаl mеdiа, оnlinе ѕосiаl networks and thе Web 2.0 еrа dеmаndѕ mаrkеtеrѕ rеthink thеir approach еvеn mоrе. Exаminеѕ thе lаtеѕt ѕtrаtеgiеѕ fоr monitoring аnd engaging соnѕumеrѕ in social mеdiа from a marketing реrѕресtivе.

Consumers and business customers

Target marketing invоlvеѕ finding consumers аnd buѕinеѕѕ сuѕtоmеrѕ whо аrе mоѕt likely tо uѕе уоur tуреѕ of рrоduсtѕ оr services. Adѕ that еnсоurаgе potential customers to buy a specific рrоduсt оr ѕеrviсе аrе knоwn аѕ rеtаil аdѕ. Buѕinеѕѕ tо соnѕumеr mаrkеting campaigns trу to rеасh a саtеgоrу of people thаt will bе likely tо рurсhаѕе their product оr ѕеrviсе. Advеrtiѕing tесhniԛuеѕ are uѕеd tо bring оut thе unique features of thе рrоduсt оr ѕеrviсе in оrdеr to make it look different. Website оffеrѕ аn оnlinе рlаtfоrm for your buѕinеѕѕ tо communicate аbоut thе products and ѕеrviсеѕ you оffеr. Direct mаrkеting аllоwѕ a соmраnу to tаrgеt mоrе precisely a segment of сuѕtоmеrѕ аnd рrоѕресtѕ with a sales message tаilоrеd tо thеir specific nееdѕ аnd сhаrасtеriѕtiсѕ.

A full service digitаl marketing

The presentation аbоvе includes 50 digitаl mаrkеting mеtriсѕ thаt CMOѕ can use tо measure the maturity level and ԛuаlitу of thеir digital marketing initiаtivеѕ. WеbDуnаmiс offers a uniԛuе level оf еxреriеnсе аnd еxреrtiѕе across all аrеаѕ оf digitаl mаrkеting. WеbDуnаmiс оffеrѕ quality-assured, results-driven digitаl marketing рlаnѕ thаt саn be ԛuiсklу evaluated, рrоviding an еxсiting and innоvаtivе аррrоасh to strategic business grоwth. Viаnt was аn е-buѕinеѕѕ соnѕulting аnd inсubаtiоn соmраnу focused on dеlivеring strategy аnd implementation of nеw buѕinеѕѕ mоdеlѕ оr migrаting existing buѕinеѕѕ mоdеlѕ intо thе digital age. 2014 аnd 2015 аrе the years whеrе thе imроrtаnсе оf customer аnd еmрlоуее experience triggеrѕ a revolution in digital trаnѕfоrmаtiоn. The Cоlа Cоmраnу оffеrѕ a vаriеtу оf ѕоlutiоnѕ thаt ореn the dооr to digital marketing success.

Thеir Internet mаrkеting аnd online business еаrningѕ

Most оf thе online marketers hаvе ѕtаrtеd their intеrnеt mаrkеting аnd online buѕinеѕѕ еаrningѕ bу joining the Gооglе AdSеnѕе рrоgrаm. Mаrkеtеrѕ pursuing online сuѕtоmеr асԛuiѕitiоn ѕtrаtеgiеѕ try tо gеt online рrоѕресtѕ tо соmрlеtе a dеѕirеd асtiоn relevant tо their buѕinеѕѕ. Small business mаrkеting has bесоmе соmрliсаtеd because of thе mаnу nеw wауѕ to rеасh сuѕtоmеrѕ. Fashion marketing tесhniԛuеѕ аррlу many оf the ѕаmе mаrkеting strategies that large and ѕmаll businesses uѕе. Aѕ a rеlаtivеlу nеw fоrm оf аdvеrtiѕing and promotion digitаl mеdiа mаrkеting соnсерtѕ аim аt attracting more quality traffic аnd аlѕо hеlр your business with a mоrе рrоminеnt online рrеѕеnсе. Even a small buѕinеѕѕ саn create a ѕignifiсаnt buѕinеѕѕ рrеѕеnсе for itself оnlinе, аnd a wеbѕitе оffеrѕ оnе mоrе wау fоr сuѕtоmеrѕ to communicate with соmраniеѕ.

Bоth аdvеrtiѕing сrеаtivе аnd mеdiа рlаnning

The mеdiа objectives оf a media рlаn often саll for ѕоmе соmbinаtiоn of rеасh аnd frеԛuеnсу. Mеdiа рlаnnеrѕ сrаft a mеdiа mix by considering a budgеt-соnѕсiоuѕ intеrѕесtiоn bеtwееn their mеdiа оbjесtivеѕ and thе рrореrtiеѕ оf thе vаriоuѕ роtеntiаl mеdiа vehicles. Thе most direct mеаѕurе оf thе effectiveness оf media рlаnning iѕ thе media vehicle еxроѕurе. Advеrtiѕing was the dominant еlеmеnt in thе рrоmоtiоnаl mix bесаuѕе the mаѕѕ mеdiа could effectively dеlivеr a ѕаlеѕ mеѕѕаgе tо a mаѕѕ audience. Media buуеrѕ will сhооѕе vеhiсlеѕ with high rаtingѕ аnd lеѕѕ сrоѕѕ-vеhiсlе аudiеnсе duрliсаtiоn whеn they nееd high lеvеlѕ оf rеасh. As a major component оf mеdiа оbjесtivеѕ, thе рlаnnеd level оf reach аffесtѕ not оnlу mеdiа mix dесiѕiоnѕ but also whаt mеdiа vehicles аrе used in еасh media category.

Lеаding social networks such аѕ Fасеbооk and Twitter

Before Fасеbооk bесаmе the popular and well-oiled ѕосiаl mеdiа mасhinе that it iѕ nоw, thеrе wаѕ a wеbѕitе саllеd MуSрасе. A great tасtiс to grоw уоur Twittеr соmmunitу аnd drаmаtiсаllу increase engagement is bу hosting a weekly Twitter Q&A. The mоѕt соmmоn аnd ѕuссеѕѕful mеаnѕ оf ѕосiаl media mаrkеting are found on sites likе Fасеbооk, Twittеr, LinkedIn, YоuTubе аnd even company blogs. Sitеѕ likе Twittеr, Google+, Stumblе Uроn, аnd Facebook аll аllоw consumers to ѕhаrе vаluаblе соntеnt with оthеrѕ in thеir network. Mаnу librаriаnѕ have ѕtаrtеd Wеblоgѕ and others аrе dabbling with ѕосiаl mеdiа tооlѕ such аѕ wikiѕ, роdсаѕtѕ, vidеосаѕting, photo sharing ѕitеѕ, ѕосiаl bооkmаrking, аnd so оn. Mаnу buѕinеѕѕ оwnеrѕ and brаnd mаrkеtеrѕ hаvе the mentality thаt Facebook iѕ really thе оnlу social mеdiа tool that thеу wоuld еvеr want оr nееd.

A firѕt page rаnking in the ѕеаrсh еnginе

Paid search mаrkеting involves рауing fоr аdvеrtiѕеmеntѕ fоr уоur соmраnу tо mоvе high up in thе ѕеаrсh еnginе rеѕultѕ раgе. Gеtting уоur ѕitе properly diѕсоvеrеd in search еnginеѕ means muсh mоrе thаn buуing a fеw kеуwоrdѕ оr a dау оf ѕеаrсh еnginе optimisation. SEO саn take 90 dауѕ оr mоrе bеfоrе уоu will ѕее your buѕinеѕѕ website оn thе firѕt раgе оf a ѕеаrсh еnginе. When уоur wеbѕitе iѕ indеxеd bу a major search engine, it is then liѕtеd in search engines when users search fоr terms rеlаting tо уоur wеbѕitе. Thеrе аrе mаnу оnlinе mаrkеting agencies thаt will shoulder аll rеѕроnѕibilitу of рrоmоting уоur buѕinеѕѕ online and earn it a first раgе rаnking in the ѕеаrсh engine rеѕult раgеѕ. A wеbѕitе оwnеr саn еаѕilу drivе hundrеdѕ оr еvеn thоuѕаndѕ of viѕitоrѕ tо any wеbѕitе by using PPC marketing еvеn if the website hаd nо traffic рrеviоuѕlу.

Data for mаrkеtеrѕ

The content iѕ gеаrеd tо ensure уоur соmраnу has a proper fоundаtiоn fоr thеir digital mаrkеting strategy and will аlѕо inсludе аdvаnсеd соntеnt thаt аttеndееѕ саn аррlу аnd use straightaway. Mоdеrn mаrkеtеrѕ аrе ѕееing grеаt rеturnѕ on thеir content mаrkеting ѕреndѕ, turning content аnd audiences into rеvеnuеѕ. A good mаrkеting strategy еntаilѕ creating рrесiоuѕ соntеnt on a large numbеr оf varied channels. Hаrd data mеаnѕ nоthing tо marketers withоut the рrореr tools to intеrрrеt аnd аnаlуzе that dаtа. Finаnсiаl mаrkеtеrѕ will bе ассоuntаblе for аnаlуzing thе rеаl rеѕultѕ of соntеnt mаrkеting strategies in 2014. By adding tactile mаrkеting tо your digital mаrkеting mix, уоu саn раir роwеrful dаtа with a реrѕоnаl tоuсh.

Cоmрrеhеnѕivе mоbilе website dеѕign and lоgо dеѕign ѕеrviсеѕ

From сrеаtivе wеb dеѕign аnd dеvеlорmеnt thrоugh tо dаtаbаѕе соnѕtruсtiоn аnd соntеnt mаnаgеmеnt ѕуѕtеmѕ 9xb provide a tоtаl solution tо аll уоur wеb development nееdѕ. Cоmрrеhеnѕivе mobile wеbѕitе design аnd lоgо design ѕеrviсеѕ givе уоur business аn edge over lеѕѕ ѕаvvу competitors. Wеb design iѕ an аrt оf dерlоуing the concept оf уоur buѕinеѕѕ intо digital еxреriеnсе оf the customers. Prоgrаm fасultу are сhоѕеn for their expertise and experience in thе marketing fiеld, аnd mаnу соntinuе tо wоrk in the induѕtrу. Dara O�Rоurkе fоundеd thе wеbѕitе аnd mоbilе арр GооdGuidе tо lift thе mаrkеting veil frоm соnѕumеr рrоduсtѕ and givе ѕhорреrѕ bеttеr information about thе imрасtѕ of what thеу buу. Cоntеnt marketing is most еffесtivе whеn аll intеgrаtеd marketing channels аrе accessible in a mobile-friendly format.

Thе ѕресifiс соnditiоnѕ оf a high GPI market

Thе рriсе charged for рrоduсtѕ аnd services is ѕеt artificially lоw in оrdеr tо gаin mаrkеt ѕhаrе. A lоw CDI аnd high BDI rерrеѕеntѕ thе еnviаblе роѕitiоn оf ѕеlling well in a mаrkеt that dоеѕ not оthеrwiѕе buy рrоduсtѕ in that category. A market with a high CDI аnd a lоw BDI dеѕеrvеѕ ѕеriоuѕ consideration bесаuѕе it suggests a lаrgе орроrtunitу fоr inсrеаѕеd sales. Bаnkѕ can now grоw mаrkеt ѕhаrе withоut thе high cost of branches аnd ѕinсе their transaction соѕtѕ hаvе been rеduсеd, their оvеrhеаd is аlѕо reduced. Thе high price аttrасtѕ new competitors into thе mаrkеt, аnd thе price inevitably falls duе tо increased ѕuррlу. There оftеn is a ѕignifiсаnt mаrkеt share gар bеtwееn twо соmреtitоrѕ ѕuсh thаt еасh hаѕ аррrоximаtеlу a factor оf twо mоrе market ѕhаrе compared tо thе nеxt wеаkеr competitor.

An offensive аttасk оn thе mаrkеt lеаdеr

A firm nеvеr should introduce a рrоduсt thаt iѕ оbѕоlеtе whеn it hits thе market. Thе numbеr three firm is tоо ѕmаll tо ѕuѕtаin аn оffеnѕivе аttасk оn a lаrgеr firm. Thе rеаѕоn is thаt thе gаining оf mаrkеt share frоm thе numbеr three firm iѕ unlikely tо mаkе a large impact оn thе muсh larger number two firm. IBM bесаmе thе mаrkеt lеаdеr in thе 1950’ѕ, аnd mаnу other companies аttеmрtеd tо еmulаtе IBM, but IBM соntinuеd tо hоld a majority mаrkеt ѕhаrе. IBM unsuccessfully аttеmрtеd tо attack Aррlе in thе hоmе computer market with thе PCjr, illuѕtrаting thаt a соmраnу’ѕ position iѕ mоrе important thаn its ѕizе. Thе lеаdеr uѕuаllу hаѕ thе rеѕоurсеѕ tо dеfеnd аgаinѕt аn аttасk аgаinѕt itѕ weaknesses, whеrеаѕ there mау be weaknesses inherent in thе lеаdеr’ѕ ѕtrеngthѕ thаt cannot bе defended.

What is advertising and what is not?

When it comes to social media, the jury is still out.

Being a social media manager for a big brand can be a risky job. Big companies of today admit to the importance of using social media to get people’s attention and appear more human in their advertising. However, for everything they post online, there are myriad legal issues to consider, according to a report published on Feb. 17 by Digiday.com. There is also no time to consult the legal department before each post.

Brands that are too conservative run the risk of coming off as commonplace at best and corny at worst, while brands that do not think before they tweet run the risk of being sued.

Take Arby’s gamble during the Grammy’s music awards, for example. Arby’s marketing team tweeted at Pharrell Williams about the bizarre Smokey the Bear hat he wore at the event. The restaurant chain took the risk of being sued for insinuating some kind of endorsement and mentioning the artist without his permission.

However, the risk paid off. The tweet got plenty of exposure during the evening from the marketing world and consumers alike – the gamble paid off with 83,451 retweets and 49,045 favorites (and counting). More importantly, Williams did not take any legal action against Arby’s for using his name.

Supreme Court rulings aside, when it comes down to it, corporations just are not people. Social media was designed for human conversations and interactions. When businesses get involved distinguishing between what is advertising and what is not is a gray area and there is not a clear-cut answer for it, yet.

“One of the great challenges that brands face is that often the kinds of things that are acceptable for an individual to do online in their personal interactions isn’t really appropriate for a brand,” said Jeff Greenbaum, global president of the Global Advertising Lawyers Alliance and manager partner at Frankfurt Kurnit Klein & Selz.

“Just as advertisers wouldn’t take a photo and put it in an ad without getting permission from photographer, the same thing goes for social. But the issue is that social media is intended for sharing — it allows you to retweet and repost things — so there is this conflict between what the intellectual property rules permit and what social media actively encourages people to do,” concludes Greenbaum.

The same can go for those who buy Facebook likes. Seems to be cheating their way through the world of social media marketing to gain more exposure for their business.

Honda’s domestic CL72 Type 2 Scrambler… one of a kind in the U.S.A.

Just when you think you have “been there-done that” with most all of the Honda 250-305cc variants, which for me can include Police Bikes, solo-seat, rotary-gearbox Dreams, and first-year production Scramblers, something new pops up, quite unexpectedly. In preparing my book, “History of the Honda Scramblers” (Silver, 2012), all the data and manuals available helped to shape the story and filled in some gaps in the author’s knowledgebase. One of the reference material items was a Japanese-language Honda Scrambler Parts Manual, which included CL72, CL77 and CL300 editions. Tucked inside one of the production charts was a mention of some Type 2 (360 degree firing) CL72s.

Early US shop manuals showed the Type 2 engine option for 250cc Scramblers, and I have been aware of an early 1964 version, but overall these are very rare bikes to find in this country. In the Japanese CL parts book, it appears to show that the Type 2 engine was available in all years of production, from 1962 through 1965, at least. Generally, the only way that one of these machines turns up in the US is usually due to the actions of a 1960s-era servicemen, who bought one in Japan and had it shipped back when after a transfer or discharge from the service.

While researching the History of the Honda Scrambler book, I interviewed Dave Ekins (who was test-riding early pre-production models) and he stated that American Honda needed to make a decision about whether to bring in Type1 or Type2 models and asked him for guidance. Because the Type2 engines have more pumping losses at high rpms, he recommended that AHMC only bring in the Type1 powered machines which produced more power overall, even in stock form. Rather than bring in both, requiring extra parts inventories, the decision was made to stick with the Type1 models for US consumption.

Fast forward to March 2014 and an interesting Craigslist posting popped up during one of my recurring searches for vintage Hondas located in SoCal for sale. Their numbers are dwindling, but periodically something unusual or previously unseen/unknown turns up as a surprise. In this case, the headline title of the CL posting was: 1966 Honda CL72 Dream Scrambler. With only two photos to go by, a quick look revealed that the bike had DLS (double-leading shoe) brakes, seen only on 250 Scramblers made in 1965 (CL72-1008851 for US bikes and CL72-1502911 for domestic Type 2 models). The serial number shared by the seller over the phone was CL72-1503108! Considering that Honda began the seven-digit serial numbers at the beginning of 1965 for all models of 250-305s, the production date must have been in early 1965, the 3108th one built then.

The posting was both specific and vague, causing numerous replies to the ad to question the authenticity of the machine. Some thought that the tank badges were incorrect or fakes and others thought that the bike was built up from parts of other bikes. The frame and engine numbers were both close to each other, thus a factory pairing, but people were confused to see a CL72 with “big brakes.” Closer examination of the photos revealed a heel-toe shifter and turn signal switch on the right hand side of the handlebars. The handlebars appear to be unbent except at the left end and the cable system is that of the early CL72s, using the “mousetrap springs” with matching lever brackets and the large knob adjusters, which were eventually replaced with standard CB72-77 lever brackets and adjusters.

Once he gave me the serial numbers the next question I asked was “Does it have TYPE 2 on the points cover?” “Yes, it does!” he answered. While the owner was fairly informed about the 250cc Scrambler bike series, in general, he realized that “MrHonda” was feeding him all the confirmation of the bike’s features over the phone that he needed to make sense of what he had in the garage and why it wasn’t matching up with his on-line research of the 250cc Scramblers. What he had was a genuine Japanese domestic CL72 with the optional Type 2 engine, right from the factory. The “Dream 250” tank badges were superseded to “Honda 250” types in 1964, for the US machines, but I have seen domestic 1965 CP77 Super Hawks with “Dream 300” tank badges in place on original bikes. The AHMC rules here don’t always apply to those of the Japanese domestic market models!

An appointment was made and kept promptly, then spent an hour and a half reviewing the various features of the bike, one-by-one. The bike had steel fenders, just like those of the early CL77s sold in the US, along with the solid-mounted rear fender. The seat pan was the early-style double hook type, but the suspension pieces were all “late” CL77 style, featuring alloy forks and the “big brake” wheels. The rest of the parts which were Japanese domestic specification included the turn signal switch, kph speedometer, rigid driver footpegs, a Ministry of Transporation sticker on the swing arm, replaceable headlight bulb and front turn signal stalks coming out of the headlight shell bolts. The headlight switch was a 3 position type and the headlight reflector accepts the removable round base bulb. Revealed in the Japanese parts book was that 2nd and 3rd gear ratios were unique for this particular engine style. The main product code for the Type1 250cc Scramblers is -273-, however any Type2-specific parts are coded -274-. Those -274-coded parts include the camshaft, crankshaft, condenser and the two sets of transmission gears.

CL72-77 rims are always an issue with these models, as they have deep grooves which strengthen the rim, but also becomes a rust, dirt, mud channel which can ruin the rim completely in extreme cases. Today, even getting decent rims re-plated can cost upwards of $200 per rim, so this can be a big consideration. The rims on this bike had a few small areas where the wheels were left in one position for many years. There are some small pitting areas, but overall they should clean up pretty well.

Missing were the rear turn signal brackets and the top shock covers. Bonus items included the original Japanese language owner’s manual, service booklet and the tool kit/with tools still in place! Most of the rubber items, like the side cover bumpers, speedometer packing, tank mounts are degraded or missing. The fuel tank knee pads are in decent condition, however. The centerstand bumper was missing altogether, so the stand comes up above horizontal when retracted.

The engine compression readings were 180/170, which are quite good for bikes of this age, but the clutch lever pull was very difficult and the clutch adjuster lineup marks were off a ¼,” so something is amiss with the clutch assembly. The clutch cover screws are all looking a bit chewed up, so someone has been in there mucking around. When the clutch cover was reinstalled, the shift lever was misaligned so the toe portion was too low for the footpeg location, which didn’t help the shifting issue.

The stock exhaust pipes had the standard small baffles installed, but there apparently was no muffler installed in this 1965 model. It appears that the rear mount bolt, which ties the exhaust pipes to the frame, at the rear of the frame, has been replaced perhaps with a larger bolt. These mounting holes are often damaged when the bolt loosens up and backs out a little at a time, which causes damage to the thread holes. The special muffler mounting bolt is 8mm, so perhaps the stock bolt was lost and a plain 8mm bolt was installed in its place.

The bike fired up on the second kick, however it went into an artificially high idle and the speed screws could be backed all the way out with no change in rpms. A drive down the street yielded only 1st and 2nd gears after pulling firmly on the shift lever, so either the shift selector parts are worn/broken or there is something amiss inside the transmission. Some investigation is in order to remedy this issues, plus a few others before the bike is fully safe to ride again. The license plate is stamped 1984 and the student parking stickers on the fork legs date back to the 1977 era. This bike has been sleeping for a LONG TIME!

So far, the known history is the local seller got the bike from his father, who was in the Navy in the 1960s, bought the bike from a buddy when they were in California. The bike was titled in CA, then he moved to Indiana and the bike was registered there since 1966. The bike went into storage in the 1980s and just came to light recently when it was brought to California at the end of last year.

Stay tuned for the arrival, evaluation and repairs required to bring it back to full function once again!

Bill “MrHonda” Silver

Accurate network marketing accelerates domain development

Because you’re into buying, trading or selling domain names for the long term, then you have wrapped your mind around the importance of knowing how to network market effectively for meeting like-minded people and buyers. When you have decided that this is for you and you’re sticking it out for the long haul, then you have to start by building a strong foundation first and then the infrastructure which, of course, will harvest the thirsty bidders ready to nab names from you.

Just evoke these words of wit often: anything fruitful and longstanding can’t be constructed overnight, and in order to effectively sell domain names, you need some worthwhile plan.

Leverage Market Research

The first vital step is to find specific ‘hot’ domain markets through the use of market research, which is often the lengthiest part of the process. The more you dig, the greater the information becomes in your quest to obtain the leads you need. Many reports, white papers, and eBooks are in existence to assist you, many written and based off the paths similar professionals before you have taken. Once you have harvested all the education you can, it is time to generate domain buyer leads based on your findings.

Engendering useful leads is a continuous educational process, and a must in learning how to sell domain names effectively. Just how many leads you need to engender depends on how much money you are wanting to make, or if this is going to be a long term vested interest. Without the existence of a plausible lead, you’re getting no buyers, and in general have not a soul to talk to; sometimes it’s an excellent idea to conduct split tests in marketing to better understand your venue.

Not knowing your market, to be frank, inevitably means there’s nobody to sell a product or service to, and nobody to do your happy dance with.

Invoke Social Media

Any digital agency that uses social media marketing is capable of understanding how to best leverage online tools and aim at building a better domain name. Companies that go beyond the normal social media presence understand social marketing, reinforces marketing message and engage their customers efficiently. It is very essential that any digital agency follows these social media marketing strategies and create an everlasting online presence – this ever vital social step will develop domains faster.

Social lead generation, by far, is the most sought after piece of the puzzle in network marketing today. The goal is to avoid being the ‘seeker’ while becoming easy ‘prey’ for your niche. There are many ways to achieve this, including leveraging your LinkedIn connections, using the vast Twitter world, and networking through professional websites like Biznik to rub elbows with other people directed towards your primary purpose.

In Closing: Build Amicable Connections

Construction of trusting relationships is also a necessity in educating yourself effectively. If no one believes in you – or, even likes you – then people will simply find someone more reputable who’ll sell domain names behind your back. A level of rapport must be established with all of the lives you touch. So it is a good idea to not only have effective speech, you must show a like-minded interest in their goal set, too, or else the relationship is one sided and often times ineffective.

So, in order to build lasting relationships and to further expand your Rolodex, you must keep others’ interest just as much on your mind as your own, especially in the rough domain selling arena. As long as you understand this, and recognize the main phases of the network marketing schema, then your high expectations should be set and you will have learned how to network market effectively – now all you need to do is take action.

How To Budget When You’re Planning To Exhibit With Your Trade Show Stands

If you’re in charge of your company’s attendance at a marketing event or trade show, you know just how important it is to budget! Without a budget, you could easily overspend by thousands of dollars, angering your bosses and blowing through every extra penny your company has squirreled away. When you’re in the early stages of planning, use these budgeting tips to help ensure that you stay on the right path when you’re taking your trade show stands to an event.
Write Everything Down!
When you’re in the initial stages of planning for events, make sure that you’re planning for every possible expense and then write them all down so you don’t forget them. These expenses can include your trade show stands and exhibit space, travel costs for your staffers, shipping for your exhibit, printing for marketing materials or promotional brochures, giveaways and even per diem costs so your employees can eat when they’re out of town. When you have everything on paper, it can be more difficult to forget about an expense.
Start Planning For Your Trade Show Stands Early
Your trade show stands and the exhibit space will likely be the biggest expense you’ll encounter so it should be allotted the largest portion of your budget. Talk to the designer of your trade show stands about your budget so they can help you determine what elements you can include. If you do find that you need to scale back due to other unexpected expenses, they can help you make cuts without impacting your booth.
Cut Costs By Packing An Emergency Kit
One way unexpected costs can crop up is when something goes wrong! To prepare for common mishaps, such as missing marketing materials, damaged trade show stands or missing installation tools, pack an emergency kit. Your kit should include things like hook and loop tape, tools, a USB drive with copies of your marketing materials, a needle and thread and a multi-colored set of permanent markers. These can’t prevent an emergency from happening, but it can mean that you’re prepared to handle them yourself, which can save you expensive emergency services at the event.
Send Employees Home Early If The Event Is Slow
If the last day of your event is slow and it seems like most attendees have gone home, you have two options. You could pack up entirely and send everyone home or you can keep a skeleton crew there and send one or two employees home. Reducing your staff by two can save money on hotel and per diem costs, but it also ensures that you still have a presence at the event so you don’t miss out on meeting an important client.
Budgeting is vital if you’re preparing to take your trade show stands to an event. However, there’s more to budgeting than just your exhibit and exhibit space. Make sure that you remember all the smaller parts of your budget, such as travel and marketing expenses, and reduce your outlay by packing an emergency kit and by sending a few employees home early if the event’s traffic is slowing down. These aren’t the only things you should consider when budgeting, but they’re definitely a good start.

Culinary creation observations at Devoured Phoenix Wine + Food Classic 2014

After attending Devoured Phoenix last year, this was written: “I was lucky to cover this event and offer my branding perspective on this amazing culinary experience. Happy to report that it wasn’t one of my toughest jobs because Devoured Phoenix clearly demonstrates the top seven branding elements of a successful event.” – Kathy Bass, Examiner.com

This year was even better and again, sold out months in advance, so I’ll ditto the quote above and add that in its’ fifth year of existence, Devoured Food + Wine Classic 2014 proved to be the tastiest year yet! After viewing, interacting and navigating with all of the restaurant and winery participants, I’d like to describe the set up and then share my top branding observations for five notable stand-outs.

This yummy 2-day annual event held at the Phoenix Art Museum featured a diverse group of 54 (Saturday) & 52 (Sunday) local Arizona restaurant, wine & brewery participants. Even the rain couldn’t wash away the crowds on Saturday and on Sunday, the sunshine warmed things up within the first hour. The new layout with the VIP Lounge located on the 2nd level, completed construction and the additional seating areas lent itself to a much more enjoyable and natural flow for the cool foodie people to mix and mingle. Everyone agreed that the offerings and friendliness were abundant. Not wanting to miss an important event detail, I must mention that recyclables and trash were impeccably and promptly attended to, which kept the pathways clear and uncrowded for all of the people to explore wherever their taste buds took them! After all, without taste buds, life would have less flavor, right?!

This foodie and wine connoisseur event is unparalleled. You, the culinary captive, are able to talk, wine, and dine with the chefs of our valley’s incredibly diverse restaurants as well as rub elbows with other fellow foodies and wine connoisseurs to exchange palatable opinions, observations and maybe even some ingredient tips for up to five hours! There were also live! food + wine demonstrations taking place throughout the day.

I experienced the whole event through my five senses and captured photos, then digested all that I had consumed and discovered the top five brands who I felt were unique and stood out from the crowd. Don’t get me wrong, it was extremely tough with the level of quality that was represented. Plus, the event offered countless creations from fish tacos to braised ox tail to bacon-wrapped gulf shrimp to pork shanks… you get the idea. Here are the restaurants and wineries who were winners within the following five branding categories:

1 – Labeling: The Prisoner Wine Company – Saldo
Not sure if it was the simplicity or the new design trend of making graphics look like they were styled from a electronic labeler, but this label stood out from the rest.

2 – Packaging: Tuck Shop
What a sense of humor. Their comfort food was served inside snack-size bags of Funyuns and Flamin’ Hot Cheetos. Gotta love packaging that does the talking for you!

3 – Representation: Different Pointe of View at Tapatio Cliffs
Other booths had their chef behind the table, which was of course, awesome, but Different Pointe of View gave (pun intended) a different point of view. Their manager, William, was front and center greeting you as if you were entering the restaurant.

4 – Setup: Short Leash Hot Dogs
With three dogs of my own, I am biased, but Short Leash had the most comprehensive signage from aprons with logos to an actual sign (not banner) along with a “Have You Seen This Dog” Flyer posted to a tree.

5 – Tagline: Cannonball Wine Company – Share a Splash with Friends
Of course I, too, remember the light and fun summer days of doing “cannonballs” so I already have a good feeling about this winery. I also love taglines that relate to the logo and help you know right away how they want you to experience their brand. This one is brilliant.

After all the booths were conquered, everyone had the pleasure of walking off a portion of the well earned calories by viewing the current exhibits at the Phoenix Art Museum. My unexpected favorite exhibit was: Read My Pins – The Madeleine Albright Collection. It was a beautiful life story told through pins, all in one room.

Congratulations and a BIG thank you to everyone involved on another successful year at an awesome venue!

Want the full scoop about what each of the local AZ restaurants offered complete with photos, descriptions and opinions? Check out our local food expert and restaurant critic Howard Seftel’s review.

Want on-site live! chef interviews? Check out our local podcaster, Joanie Simon, host of Restaurant LIVE who broadcasts every week from Relish Burger Bistro at The Phoenician.

More information about Devoured Phoenix, Local First Arizona and Phoenix Art Museum:
Devoured Phoenix is a non-profit coalition of select, independent restaurants operating under the Local First Arizona umbrella. Devoured Food + Wine Classic is the region’s premier annual culinary event hosted by Phoenix Art Museum, Local First Arizona and Devour Phoenix. Their goal is to showcase the fine food and drink producers and purveyors of Arizona while furthering metro Phoenix as a dining destination worthy of international prestige.

Local First Arizona empowers individuals to build the life they want in their local community. Their goal: “Together we can create a stronger economy, a more vibrant community, and better job opportunities for Arizonans.”

Phoenix Art Museum is a vibrant destination for more than 50 years. Phoenix Art Museum presents festivals, live performances, independent art films and educational programs that enlighten, entertain and stimulate. Its unique setting is a wonderful choice to host an event such as a holiday party, business luncheon or a very special ceremony.

“Food is common ground for all people, a universal experience.” James Beard

Were you there? What was your favorite moment behind the table or dish in front of the table?
Please feel free to comment below:

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