When it comes to event marketing, there is no better way to promote your business with a small hand out gift. Of all the different kinds of free give away items, branded pens are among the best. But why? Weâ€™ll look at the reasoning behind this in the following paragraphs.
What Makes Giveaway Items A Successful Promotional Tool?
Giving away free stuff has been a promotional method for years, and some may think there is nothing more to say on the subject. But the opposite is in fact true! As event marking has been largely superseded by internet marketing, it is up to marketers to make sure that promotion at events remain worthwhile. Most events, like internet marketing, has become an information overload, so marketers must come up with a way of getting their message to cut through the noise.
While you could spend all your event marketing budget on some expensive PR stunts, in an arena of information overload, many savvy promotion experts are taking things back to basics. Why try to compete with the rich mega brands when the humble branded pen can allow you to cut through the noise and reach your customer in a way that PR stunts cannot?
Yes, you heard that right. Many brands spend thousands of dollars on making â€˜unforgettable experiencesâ€™ at the events themselves, however in truth these kinds of stunts will mostly be forgotten a few days after the event. Branded pens on the other hand offer a way for enduring brand awareness many weeks, months and even years after the actual event!
Thatâ€™s because with a free handout item that provides value to the user, like a branded pen, the recipient will have a reason to hang on to your promotional material. Compare this to flyers, leaflets and brochures, which are invariably discarded at the eventâ€™s doors upon exit.
Meanwhile, the humble pen is the one item that most people seem to forget about, and always need, despite the rise of smartphones and tablets. A pen is an item that your customers will always need, and so theyâ€™ll keep hold of it until they need it.
These days, pen holders are everywhere – inside bags, on car dashboards, inside blazers, in drawers and on desks. Everyone needs a pen almost everywhere they go, yet they donâ€™t remember to bring them with them. Thatâ€™s why most people own several pens, storing one in each different location.
This is where a branded pen can really drive enduring value for your brand. With these pens, your brand can be in the car, in a work bag, on a desk, in the home office, in the kitchenâ€¦ the locations are endless! And because pens are rarely thrown away and last a long time, you can reap a return of investment on event marketing long after the event has passed.
The Key To Effective Branded Pen Marketing
There is a two step process to making sure you brand stands out on your company pens. Usually, companies only stamp their logo onto the pen, but what if at the event the recipient didnâ€™t spend too long at your stand?
This is why the most successful marketers put the logo, web address and a tag line detailing what the company does or what it sells on the pen itself. This can jog the customersâ€™ memory and remind them who you are and what you do, leading them to make a purchase.
At your next marketing event, make sure a free pen is provided for all your visitors!