Branded Pens: Effective Marketing At Events

When it comes to event marketing, there is no better way to promote your business with a small hand out gift. Of all the different kinds of free give away items, branded pens are among the best. But why? We’ll look at the reasoning behind this in the following paragraphs.

What Makes Giveaway Items A Successful Promotional Tool?

Giving away free stuff has been a promotional method for years, and some may think there is nothing more to say on the subject. But the opposite is in fact true! As event marking has been largely superseded by internet marketing, it is up to marketers to make sure that promotion at events remain worthwhile. Most events, like internet marketing, has become an information overload, so marketers must come up with a way of getting their message to cut through the noise.

While you could spend all your event marketing budget on some expensive PR stunts, in an arena of information overload, many savvy promotion experts are taking things back to basics. Why try to compete with the rich mega brands when the humble branded pen can allow you to cut through the noise and reach your customer in a way that PR stunts cannot?

Yes, you heard that right. Many brands spend thousands of dollars on making ‘unforgettable experiences’ at the events themselves, however in truth these kinds of stunts will mostly be forgotten a few days after the event. Branded pens on the other hand offer a way for enduring brand awareness many weeks, months and even years after the actual event!

That’s because with a free handout item that provides value to the user, like a branded pen, the recipient will have a reason to hang on to your promotional material. Compare this to flyers, leaflets and brochures, which are invariably discarded at the event’s doors upon exit.

Meanwhile, the humble pen is the one item that most people seem to forget about, and always need, despite the rise of smartphones and tablets. A pen is an item that your customers will always need, and so they’ll keep hold of it until they need it.

Multi-Location Marketing

These days, pen holders are everywhere – inside bags, on car dashboards, inside blazers, in drawers and on desks. Everyone needs a pen almost everywhere they go, yet they don’t remember to bring them with them. That’s why most people own several pens, storing one in each different location.

This is where a branded pen can really drive enduring value for your brand. With these pens, your brand can be in the car, in a work bag, on a desk, in the home office, in the kitchen… the locations are endless! And because pens are rarely thrown away and last a long time, you can reap a return of investment on event marketing long after the event has passed.

The Key To Effective Branded Pen Marketing

There is a two step process to making sure you brand stands out on your company pens. Usually, companies only stamp their logo onto the pen, but what if at the event the recipient didn’t spend too long at your stand?

This is why the most successful marketers put the logo, web address and a tag line detailing what the company does or what it sells on the pen itself. This can jog the customers’ memory and remind them who you are and what you do, leading them to make a purchase.

At your next marketing event, make sure a free pen is provided for all your visitors!

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Becoming an independent marketing consultant

In the marketing game there are many roles to be played. From planning to design and implementation, marketing is a multifaceted industry that requires creative types of all sorts. The talkers, the thinkers, the designers, and advertisers are all essential in exposing a product to its target market. The job of an independent marketing consultant is to tie these entities together through creative means that encourage communal benefit.

The first step in this process is determining your personal market. For example, as an attorney, would you cater to the upper-class and operate on referrals or are would you be another Saul Goodman? By determining your personal market one predetermines the types of clients one chooses to represent and thus begins forming a corporate identity as an individual.

The second step is identifying your specialty. As stated earlier marketing covers a wide range of services. While many companies have in-house marketing departments and design services there is still much ground to be covered for independent consultants. By incorporating a sales aspect one can go beyond marketing plans and ad placement to creating recurring revenue through multiple channels. Find new products or services to represent that create a natural client base and fit your personal market. Advertising is an excellent choice if the medium is chosen carefully. By all means do not become a “jack of all trades” as your image can become inconsistent and confuse potential clients. If sales and marketing is your specialty then find mediums to represent that appeal to different markets. In this way you maximize your reach and exposure while presenting a constant image to each potential client.

Lastly, if one is to be a man alone one must take themselves seriously. Always ensure communications to clients or potential clients are professional and of an executive standard. Act like you have a boss, YOU. After all, an independent marketing consultant is their own CEO. As CEO the company image and quality of service lies with you. Only take on as much as you can handle and execute everything with precision.

The independent road is not meant for all marketers. Many prefer to dedicate their time and ideas to one brand for the majority of their careers. For others, the dream is not to build one awesome brand but to contribute to the development of many. It is members of the latter group who are called to be independent marketing consultants.

How to Get a Great Deal When Shopping at Car Dealerships

Shopping at car dealerships for a new vehicle can be an exciting experience. You have an opportunity to test drive a variety of options, and to get up close and personal with the latest vehicle features available on the market. You can even try out a few sporty rides that you don’t necessarily plan on buying.

But all the excitement of shopping for a new car can make it easy to not take the time to get a great deal on the vehicle you fall in love with. Here are four sure-fire ways to make sure you’re getting the best deal possible for your new ride:

Don’t Pay Sticker Price

The most important thing to remember when shopping at car dealerships is to steer clear of paying sticker price for a vehicle, especially if it isn’t already a great deal for your dream car. There is nothing wrong with making an offer yourself, but if that’s the case be sure to start low so you have some space to haggle. You can also let the representative you’re working with know that you aren’t interested in the sticker price, and simply ask for a lower price to see what they offer.

Keep Features in Mind

Even if you can’t get the sticker price down much, you might be able to get a couple of features thrown in without any additional cost to help sweeten the deal. For example, you may be able to have an upgraded stereo system installed in your new vehicle without having to pay for it.

On the other hand, you might find that stripping the features from a vehicle you want to purchase will result in car dealerships offering a lower purchase price for the vehicle overall. You can always invest in a new stereo, floor mats, and upgraded seat belts at a later date.

Go For Extended Warranties

It’s possible to get a warranty that includes more than the basic extended options that come with your standard new vehicle, all you have to do is ask. You’ll notice that new vehicle purchases come with an option to upgrade the warranty that is included. There’s no harm in negotiating to have that upgrade included in the purchase price of your vehicle, as this can save you quite a bit of money if something goes wrong with your car.

Choose Manual

You can save money on the upfront cost of your vehicle and save money on repairs if you choose a manual transmission over an automatic. Driving a manual can save you money on gas, too. You’ll also notice that the actions of shifting into gear will keep you on your toes while on the road. Choosing manual is a long term savings solution to consider.

The most important aspect of shopping for a new vehicle is making sure that you get the one you really want. Don’t settle on something that doesn’t make you completely happy just to save a few dollars, because those savings won’t feel worth it in the long run.

Exactly Why Safety Design of a Hospital May Not Include Medical Issues

Noise for a long time now has recently been considered to be a lesser health hazard, however a major nuisance. However, this particular trend has changed and noise is now considered as a really serious health risk and which is also a threat to the performance and safety of human activities. In the hospital setup, noise is considered as an obstacle and which inhibits concentration, communication and performance. Additionally, noise creates a lot of disruptions, affects cognitive performance, plays a role in fatigue and stress and causes annoyance. Most mental activities which involve the need on functioning memory are very sensitive to sounds and which can cause a significant deterioration of performance. It is due to such factors that sounds should be considered inside the initial hospital planning and designing regarding hospitals or health care facilities.
Moreover, the character of reverberation fee and sound or the duration inside of which the sound will last has an effect on the degree of noise. This means that when the actual reverberation rate is lengthy, a greater chance is created with regard to sounds to intermix together, thereby increasing the level of noise. Together with poor EBD – Evidence Based Design without considering the noise element, and in case of lengthy speech conversation, there will be a skilled longer reverberation moment which will be combined with background noise and which in turn is likely to make the speech notion to be very challenging. Poor presentation communication is among the things that tend to be largely linked to negatively get a new quality of the common healing atmosphere for most individuals.
There are many disadvantages of sound that may affect different patients. For example, higher noise levels may raise a patient’s blood pressure, alter the quality of sleep a patient wants, increase discomfort and reduce the general satisfaction which patients can easily perceive. What exactly is therefore needed during the preliminary Healthcare facility design is to use structures that stop noise to be able to high percentages. For example, using stronger metallic, stronger absorbent ceiling ceramic tiles, carpeting, standardized single areas that have numerous insulations between the bedrooms, the more manufactured mechanical methods in the hospital and the use of advanced technological equipment can largely be used to reduce sounds levels inside hospitals.
Right now there should also be the particular elimination of over head paging to ensure that patients are comfortable sufficient while going through medical treatment. If noise amounts is to be decreased to ensure any Clinical moment – desire flow method, then there has to be a proper standardization of all of the equipment which are used to reduce noise ranges within the hospital surroundings. Standardization of such equipment will ensure that there are the reliability of efficiency throughout the hospital and that can focus on increasing the overall human-health and method interface.

Consider These Points Before Investing In a Used Ford

It may be more prudent for you to buy a used Ford rather than one from a showroom, but to strike the appropriate deal; you need to be knowledgeable and market-savvy.

If you’re in the market for a used Ford in Houston, you firmly know that it’s primarily because you get a right deal on it. For you to get this perfect deal, you need to follow a few approaches, which are:

  • • Find out the true value of a used Ford vehicle from the dealer — If, for instance, you want to buy a certified pre-owned Ford in Houston Texas, obviously you would have to speak to a few ford dealers Houston. They will calculate the depreciation value of the Ford vehicle and total up its final worth for you.
  • • Tell the Ford dealer you mean to buy the Ford today — To put pressure on Ford dealer to sell you a good vehicle on the lot, you need to time your visit to ford dealership in Houston TX well. For instance, go mid-week to Ford dealer and let him know you mean to have a car that very day. It will make him realize that you mean business and aren’t just a casual browser in the shop. Therefore, he will give you extra attention and sell you his best car at his perfect price. Mid-week, Vehicle agencies have fewer footfalls, so any agent of used Ford Houston he will be only too willing to close an ideal deal with you as soon as he can.
  • • Can you afford this price? Sure, you may admire the Ford vehicles for their style, classy looks and superb performance, but can you put down as much as is wanted for it? If you want to buy it at a price lower than what’s quoted, you need to have good reasons for it. Look for a reasonable on-the-road or out-the-door deal and negotiate it with the dealer.
  • • Ask about the previous owner of Vehicle — Find out if the car has had just one owner or a string of them. If the latter is true, you can use this as a bargaining point to lower the price. The car’s carfax or history report will provide you with these details.
  • • Look carefully for the Ford’s pros and cons — Look at the Ford’s merits and demerits with equal care. For instance, look for cracks, scratches and worn out tires as much as you would at its plush interiors so that you can negotiate a good deal by bringing down the price.
  • • Estimate the value of Used Ford — When you negotiate the price of a Ford vehicle, keep in mind the maximum on-the-road price you can comfortably pay. Since you’ve already inspected the car, you know its exact value. You also know all the problem areas that are going to cost you money, so make a rough mental estimate of all your additional expenses and minus this from your out-the-door price or your on-the-road price. Also minus an extra 10% and make the resulting amount your first offer.

Industry leader adding live and on-demand video interviewing to current platform

Ever wanted a job so bad, but it just was not in the proximity of where you are currently living? The situation may have been that you either didn’t want to move, or you didn’t want to relocate for the job that you are not sure if you are even going to get. Some of these jobs are actually “work at home jobs,” but you need to travel for an interview and training. And, some of us just can’t afford that. Well, there is newfound hope!

Voice Advantage, the industry leader of “on-demand digital interviewing” has now added a live video option to its “comprehensive digital interview suite,” as announce via press release by HarQen on March 4, 2014. Ensuring that top candidates are constantly being recruited by organizations at “every corner of the globe,” Voice Advantage’s ability to help these organization has just gotten a large boost.

“Today’s hiring environment often leaves recruiters and organizations overwhelmed with applicants, many who are not suited for the positions to which they’re applying. The challenge is to find the top talent hiding in the masses quickly and effectively. Voice Advantage’s powerful tools help recruiters do exactly that,” is a very understood truth of global business owners, large and small, as highlighted in March 4’s press release.

“Adding Live video capabilities to Voice Advantage gives recruiters another great tool for connecting with and hiring the best people for the job,” said HarQen CEO, Ane Ohm. “We already give them the tools to add the voice of candidates early in the assessment process. Now with Live, they can take that a step further and gain even more valuable insight to make the best hiring decisions quickly.” She continues by discussing another valid point, “People don’t hire resumes. They hire other great people. Live video interviewing will let our clients connect and communicate with wonderful and talented people, so they can make the right choice.”

In the hiring process, businesses usually prefer that you meet with more than one management and hiring personnel, what if you had to leave town before the “second interview?” What if you couldn’t afford to travel for any of them? This software also allows recording of the interview process that can be not only accessed at any time, but shared with employers that could not be present at the time of your interview. As a Devil’s Advocate, they can watch the interview without any personal attachments to see if you are a genuine candidate or not. Or, they can give you a second interview on their own schedule.

As a matter of fact, there are video and audio recording capabilities to interview even if not available during business hours, which also leaves the doors open for “Internet-Free” interviews for interviewees that have no private Internet connection and have to go in high-traffic, often noisy atmospheres only to share “shaky” Internet connections. The World is against them, yet, they are able to market themselves through the Internet to receive a higher paying job than they would in the area that they are currently in, thanks to Voice Advantage!

Today, Thursday, March 6, 2014, attendees of the LEHRN HR Technology Expo in Minneapolis, MN will be able to “test drive” this new software for the first time to prove that it is more than a video conference! It’s a powerhouse! If you are thinking of searching for a new job, you just might be using Voice Advantage’s new software capabilities sooner than you think! A large portion of major social networks and social media sites have been hiring lately. Will you be one to apply?

Phone Sex Numbers – A Supreme Tool to Fulfill Your Sex Desire

If you’re feeling low and are looking towards add some piquancy to your sex existence, phone sex can be an ultimate option for you. No matter you’re missing your spouse hard or else you are in mood, you can surely pick up your phone and call your loved one and express how you feel. If you wish to make the phone sex chat an exciting one, you’ll have to let yourself loose and get over your self-conscious. Expressing yourself over the phone is the best way to have an outstanding experience. Nevertheless, there are several phone sex numbers also that can be asked if you do not possess a girlfriend and are in a mood to talk about sex and also have some exciting experience.

Here are some key tips that will help you for making your chat an everlasting experience.
• Make make contact with – first thing you need to do would be to contact your enthusiast and start using a low tone of voice. Try to discuss in a gentle tone yet let your lover feel the exhilaration you are having. Do not move fast but try to speak in a easy manner since regular however do keep in mind you’ll want to direct the particular conversation in direction of sex chat.
• Discuss in regards to the clothing – while talking ask the significant just what he or she is sporting and how the lady looks within it. The enthusiasts can inquire their women about their internal wears and in addition talk about their body structure and also chests. Girls can explain their ensemble in flirtatious tone.
• Proceed through discussing your love for each other – add spice to your discuss by adding how much you like her curves and obtain into information regarding the different parts of the body that you like the most and how you’re feeling about them. You are able to say that what you should be doing should you be with her right now. You can explain the way you may get close to the woman’s initiating along with stroking the woman’s hair slowly and gradually with your fingertips and so on.
• You are now able to tell your significant about routines that you are performing and ask the girl about her experiences or even what she is doing. You can also ask her to follow what you say and enjoy phone sex.
• In to have some actual pleasure associated with phone sex, you can take off your clothes and allow your lover understand how you are feeling or you are having fun with your body elements and much more.

If you are lonely and do not have a lover or collaborate, you can choose availing the services of phone sex numbers. There are various service providers that have experienced girls who are able to talk to the boys causing them to be comfortable during the talk.

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Enhancing Business With Social Media

Social Media is now a very essential part of doing business and is the mainstream for online marketing by becoming one of the most powerful tools ever. The ideas highlighted in this list can make your marketing experience worthwhile. Research and narrow down your audience to develop a strategy for a target market. Post content regularly. In other words, don’t just drop in on your pages from time to time. You can actually create your own relevant and engaging content that will be able to follow media trends.

Learn all of the Social Media lingo. It’s hard to appeal to people if you don’t understand them. Learn the ins and outs of this strange and short language. You should know that YW means You’re Welcome, TTYL means Talk To You Later, and LOL means Laughing Out Loud. Once you get these basics established, find a cause or group to support. The support doesn’t always have to be financial. You can use their content on your page, post a link of their site, or use their blogs or messages to add to your posts. Many people support those that support others. Either way, keep your posts going.